Why Visitors Are Leaving your website And How To Fix It
Why are your visitors leaving your website without taking action?
You’re working hard and putting everything you have into your business, but clients aren’t signing up and you don’t know why? Most likely the problem is with your website and not your business!
Every site visitor is an opportunity and your website should be one of your best marketing tools, but if it's not doing its job in bringing in the clients you want, there are a few things that can be fixed.
Your website is your front door to the world and it’s where the sale is actually closed, but most people forget about it after the launch date. If you’re spending a lot of energy trying to generate traffic to a website that has structural problems, we can guarantee you that you are throwing time, effort, and money away.
So, let's talk about the potential issues with your website which are definitely decreasing the chances of a potential client getting in touch with you!
Why Visitors Are Leaving Your Website And How To Fix It
1. Your Design Is Damaging Your Credibility
The look and style of your branding and website are crucial to people trusting you and considering you as a trustworthy business. Your appearance is a business tool used to raise, communicate, convince, and clarify your business goals.
If you’re not receiving a lot of inquiries your design may be turning off potential clients and undermining your credibility. Great visual branding is crucial while trying to make a great first impression. If your design isn’t that great, you’ll have more obstacles to overcome, it’ll take more effort for people to take you seriously and ultimately to trust you.
HOW TO FIX IT?
Carefully examine your brand, and web design to ensure that every detail of your online presence is actually working for your business. Whether you decide to make just a couple of changes or do a complete redesign, approach your design purposefully to achieve your business goals.
2. It’s All About You
It makes sense being all about you, after all, it’s your brand, your website, and ultimately your business. But actually, it’s totally not about you — it’s about solving your visitor’s problem!
Even if it’s your business everything should be about solving a problem for your clients. People are looking for someone that can give them a solution for a problem they have not someone that makes everything about them.
HOW TO FIX IT?
When designing your brand, your website, choosing imagery, writing your copy, you should do it with your dream customer in mind. You should make visible that you really understand their problems, have the solution, and explain why you’re the best choice.
PRO TIP: All that we mentioned above should be clear within the first seconds of a new visitor landing on your site. People are being bombarded with information all the time, so they just don’t have the bandwidth to read, scroll and spend a lot of time on your website figuring out what is it that you do or offer. Make it simple for them to choose you!
3. You Don’t Understand Your Website Visitors
If you’re not using data to base your decisions on, you’re making your life a lot harder than it has to be. Making decisions without data will only lead to a lot of extra work and frustration.
Finding out who is visiting your website, and what are they looking for while there is a huge help while making decisions for your business.
HOW TO FIX IT?
Instead of guessing, be curious, analyze the data, and be willing to shift your strategies as you learn more about how your site visitors are behaving and interacting with your brand and your website.
We suggest that you connect and start using Google Analytics. This is a powerful tool that will help you to figure out what’s working and what’s not.
4. Visitors Don’t Know What Action To Take Next
Someone visits your website and they’re just confused about what to do there. Whether you’ve given them nothing to take action on or you’ve given them a bunch of things to do (read this, sign up, click here, fill this form, etc.).
You may think that by offering multiple choices to your audience the user experience on your website will be more pleasant because they get to decide what they want to do…. which actually works the opposite. Phycology says that faced with too many choices the average person will choose to do nothing. No action means no bookings/sales for you!
HOW TO FIX IT?
This has a very simple fix actually. You should design each page with a specific goal in mind, an action you want the user to take.
Want To Work With Us?
Final Thoughts
That’s it - The most probable reasons visitors are leaving your website and how to fix it!
We hope all the information we shared helped point you in the right direction to ensure your website starts working for you and bringing in clients.
Now it's your turn to tell us, are your visitors leaving your website without taking action? What tips are you already using on your website? What are you going to implement on your website? Have you missed any ideas on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!
