5 Ways to Promote your Health, Fitness, and Wellness Business Without Spending a Fortune
Looking for ways to promote your health, fitness, and wellness business without spending a fortune? You’re in the right place!
Maybe you have the dream to start your own health, fitness, and wellness brand, or maybe you have already started but you don't know what to do to promote it, or maybe you’re just interested to learn more about some cheap ways to do it. We have good news for you because we’re about to share 5 ways to promote your business without breaking your bank account.
When you have your own business you need to take into account things like having a website, sales process, having an active presence on social media, and what are the best ways to get new customers without spending a fortune.
Promoting your business is one of the most important factors that you will always need to take into account while managing a business.
Your promotion strategies need to be clear, and well-defined mainly because that will be one of your main sources of new clients. And while promoting your business can become very expensive you just don’t have the budget to do it (especially when you’re just starting out!).
But when you just don’t have the money, what should you do? Well, that’s very simple actually! You don't need to have a huge budget, because fortunately there’s a ton of different ways for you to promote your business without spending all your budget on Google, Facebook, or Instagram ads.
Helping entrepreneurs is our passion, that’s why we decided to share our tactics and what we’ve learned so far about the ways to promote your health, fitness, and wellness business without spending a fortune.
5 Ways to Promote your Health, Fitness, and Wellness Business Without Spending a Fortune
1. Email Marketing
Email marketing is a communication strategy used by brands to connect with their customers using of course the email. This is one of the best ways for you to put your products and services in front of the right people!
To take the most out of this strategy you should start by creating a list of emails of people that are interested in what you’re doing. The goal is to work towards growing that email list, the goal is to collect new email addresses so you can increase the relevancy of your brand among your contacts. And, while building your email list, you need to start sending emails regularly to those contacts (yes, even if the list is small!).
To collect emails and send regular broadcasts to your contacts, we recommend using ConvetKit as your tool of choice. ConvertKit is a powerful tool that will help you automate processes, collect emails, create beautiful email templates, etc.
Email marketing is an awesome way to build an authentic relationship with your customers, boost your brand awareness, promote your content, and market your products and services.
To be successful with this strategy you will need to take the following into consideration:
Define what goals you what to achieve
Choose an email campaign type: newsletter, new blog posts, product announcements, etc.
Create a strategy for users to give you their email: trade some kind of freebie for their email
Stick to a schedule, this way your customers will always know when to expect news from you
If you follow this you will be able to run successful email marketing campaigns, grow your email list, and, most important, stay on budget!
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2. Social Media
There’s a tone of social media platforms that you can take advantage of to promote your business. Not only social media is a great way to make yourself and your brand noticeable but it is also free (assuming you’re not running ads, of course!).
Instagram and Facebook are great platforms to share relevant content about your business, engage with your audience, and sell your products or services via private message.
Twitter is a great platform to engage with industry experts and interact with potential clients. Reply to your audience’s questions, retweet the best content from other users, and engage in discussions within the industry that you are targeting.
Pinterest is a great platform because it’s a platform where people can search for what they’re looking for, and it’s one of the social media platforms that has the highest conversion rate when it comes to converting clients.
We’re definitely NOT telling you to create an account on every single social media platform that exists, that is a wrong practice and you WILL feel overwhelmed trying to keep all those profiles up to date.
What you need to do is select the platforms that you think are going to be the best for your business and stick to them!
3. Discounts And Giveaways Campaigns
Another cheap and effective way to promote your business without going over budget is to offer discounts and to run giveaways campaigns.
In the case of the discounts you are lowering your income so you can reach new customers, so although technically you are not spending money to use this tactic, you are cutting on your profit. You need to be smart with the discounts and promotions that you run because they can hurt your business when managed poorly. Be sure to run all the numbers carefully, so you can determine the right amount for the discount.
With regards to the giveaway campaigns, this is a very common practice used in social media platforms. But no, it is not a cost-free strategy because you’re giving away something to your audience, but you don't need to spend any extra money on top of what you are giving away. It is a nice way to thank your loyal audience but it is also great to attract potential new clients.
4. Collaborate With Other Brands
If you have a tight budget, or you don’t want to spend lots of money promoting your business collaborating with other brands is one of our favorite strategies.
With this strategy, you not only can get the other brand audience's eyes into your business but you can also learn from other people being the brand you’re collaborating with.
Every business owner has a different perspective on what makes things go forward, so you can use their input, not only to upgrade some areas that you might have neglected until that point but also to learn from their mistakes. This way you will not have to make the same mistakes yourself and you can redirect your business to the right path.
But the true advantage of collaborating with other brands is to get their audience's attention and eyeballs into your business, so be wise regarding who you pick to be partners with. You need to choose strategic partners with brands that might overlap with yours, and not partners that do exactly the same thing that you do.
If you choose a partner that has the same type of services or products that you have, you will end up in a war for those clients, so choose someone that what offer complement yours.
As an example, if you run an online shop where you sell organic products for the skin you might want to partner up with someone that sells organic products for the hair, or if you are selling your personal trainer services it might be a good idea to partner with a company that sells supplements.
5. Start A Blog
Starting a blog is an amazing way to get new clients organically, that’s why this is our favorite strategy! It’s easier to sell something to someone if they are already engaged with the things that your business does, and already like what you’re doing.
This is probably the strategy that takes more of your time because there’s a lot of work involved. To do this, you need to write about a certain subject, and let's be honest the results are not immediate - it can take a while until you see results.
Not only that, but you also need to come up with the subjects that you are going to write about, and be inspired to write about. But no worries, once you get into the rhythm, it’s totally worth it!
With this strategy, you’ll be able to increase your followers and it’s also a great strategy to improve your website’s SEO. This is true, because the more you write, the more likely it is for people to search for something that you have already written about in one of your posts.
Another great aspect of this type of promotion is that you keep your audience engaged, if they enjoy your content, they will come back to read the new posts that you write.
If we can give you one piece of advice that would be to not cover every single topic out there. Be smart when choosing your topics because they should be directed to what you’re selling. Write about something that will make your followers buy your products or services naturally.
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Final Thoughts
That’s it - 5 Ways to Promote your Health, Fitness, and Wellness Business Without Spending a Fortune!
One of the goals of this blog post was to show you that even if you don't have any money to advertise and promote your business, you should not feel discouraged.
As you can see there are lots of different things that you can do to make your brand stand out from the competition, even without spending any money.
This is a list of our favorite strategies to promote our business without spending a fortune. We use all of them to promote our own business, and you can do it too. You can also find many other techniques that might have not worked for us but they will work for you.
So, the final advice we have for you is to try all of these tactics and others that you find by yourself, and see which ones are beneficial for your business and the ones that aren't.
Now it's your turn to tell us, what strategies are you already using? What strategies are you going to use? Have you missed any cheap promotion techniques on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!
