How to Create Content that Actually Converts Visitors into Buyers
Creating quality content is vital to building a strong online presence! We’re sure this is not the first time you’re reading about this, but why exactly is this so important when you’re trying to succeed online?
Think about this, when clients land on your website they’re looking for a solution to a problem they’re having, right? Now, if you created a piece of content that gives the solution to that specific problem you’ll create immediate value to your visitor, which may in the future pay for your services.
This is why creating content that resonates with your ideal audience is what ultimately converts visitors into buyers and loyal clients that will give you lots of support and consistent leads.
Today we’re sharing how to create content that actually converts visitors into buyers, the benefits of creating useful content for your business, why creating content that converts is worth your time and effort, and how to create consistent & targeted content for your ideal audience.
Ready to be blown away by all the value we’re about to share? Let’s do this!
How to Create Content That Actually Converts Visitors into Buyers
THE IMPORTANCE OF CREATING CONTENT FOR YOUR BUSINESS
When you have great content supporting your business, you can leverage it in different ways. The content you create can help you land new clients, optimize your website, get more traffic, market your services, and much more.
You can also use the content you’re producing to build a library of high-quality information available 24/7 answering your ideal audience’s questions - this is your website working for you!
Can this get even better? If you’re not yet convinced why creating content is super important for your business, think about how this will help you to build a loyal and ready to work with your community!
Every time you share something on your website or social media channels, someone has the chance to comment on it, and you get an opportunity to build a genuine connection. And guess what? Those genuine engagements lead to loyal, and possibly paying clients.
And the good news are not over yet! There are multiple ways to create and share your content online, this is great news because it means you can choose the type of content that highlights your strengths and resonates the most with your business.
If you’re not comfortable creating videos, you can write a blog post. Or, if you don’t feel comfortable doing lives on social media, you can start a podcast. If your writing isn’t good enough to write a blog, start a podcast.
The only important thing is that you produce greater content, and you get it out there, the platform is not important!
Here’re some forms of content to choose from:
Blog Posts
YouTube Videos
Live Streams
Podcasts
Instagram (Lives, Stories, Posts, IGTV, etc.)
Facebook (Posts, Lives, etc.)
Pinterest (Pins)
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Steps to Create Content to Convert Visitors into Buyers
STEP 1: CREATE ORIGINAL CONTENT
Creating original content is key when you’re trying to attract your ideal client. Creating original content that resonates with your audience will help boost your business because it:
Positions you as an expert: Your audience will recognize you as the go-to person, because no matter what question they have, you always have legitimately useful answers.
Creates a genuine relationship: The great thing about social media is by sharing genuine and consistent content, your audience will feel like they know you and trust you with their business.
Builds trust: By sharing little tips, tricks, and insights with your audience for free, you’re building up the trust they have in you. Plus, they’ll see you as an advisor. They know they can count on you to be sharing useful content consistently and, eventually, they will become loyal consumers of your content.
STEP 2: BE CONSISTENT
Showing up frequently and consistently is the best way to grow your audience, and get your business in front of the people you’re targeting.
Creating consistent content can be overwhelming especially when you’re just starting out, but our best advice is to stick with it and keep going. In the long term, you’ll see the results and it will pay you back in a big way.
STEP 3: CREATE TARGETED CONTENT
Creating targeted content is actually not that hard, it just takes a little bit of effort and planning upfront. The first step to creating targeted content is to know who your ideal client is, meaning the person you’re trying to help, serve, and/or sell to through your business. Finding out who your ideal client is, is something that every new business owner should do. It takes some introspection and intentional thought, but it will pay off when you write your content. Once you know exactly who your ideal client is, you can easily create content that appeals to them.
Final Thoughts
With all the tips we shared it’s time for you to create great content that resonates with your ideal audience and you’re ready to start converting visitors into loyal and paying clients.
This part of the business can be quite overwhelming so, our advice is to take one step at a time. Start by deciding how many times you want to publish per week, make a plan, and only create one piece of content at a time.
Give it some time, and you’ll see that soon enough, you’ll have a backlog of content that connects with your ideal client, and you’ll be able to grow your business in no time!
Now it's your turn to tell us, are you already using content marketing to market and grow your business? What is the next piece of content you’re going to create? Have you missed any tips on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!
