6 Proven Digital Marketing Strategies For Health, Wellness, and Fitness Brands
Digital Marketing Strategies For Health, Wellness, and Fitness Brands!
Do you have a health, wellness, or fitness brand, and you want to define a clear marketing strategy to sell your products or services? Then you've come to the right place because today we’ll be talking all about digital marketing strategies that prove effective!
This article was inspired by a Yoga studio owner that was completely frustrated because her digital marketing strategy was simply not working. She had implemented some steps that we’ll be talking about, but one foundational step - creating a tailored digital marketing strategy for her ideal client was missing.
And if foundational steps are skipped it’s super hard to succeed even if you have all the other steps right, but we’ll talk more about this later.
So, how exactly do you stand out in an industry full of players competing for your audience’s attention and money? If so, only a comprehensive and well-designed marketing strategy can help you succeed!
Hopefully, this post will help you in structuring a winning digital marketing strategy designed to make your health, wellness, or fitness brand stand out.
6 Proven Digital Marketing Strategies For Health, Wellness, and Fitness Brands
6 STEPS TO BUILD A WINNING DIGITAL STRATEGY
STEP 1: DEFINE A DIGITAL STRATEGY BASED ON YOUR GOALS AND TAILORED TO YOUR IDEAL CLIENT
The first step to building a good digital strategy is to clearly identify your marketing goals. Knowing exactly where you want to go is going to help you determine how to get you there. Your goals will depend on how your brand is positioned, and the level of maturity of your business.
Simple enough, the first part of this step is to set goals! The easiest way to define goals is to follow the S.M.A.R.T approach, meaning your goals should be Specific, Measurable, Attainable, Relevant, and Time-based. This is a very important step that should not be skipped because the remaining strategy will be built around those goals.
Now that you have your goals well defined, the second part of this step to set up a marketing strategy for your health, wellness, and fitness brand is to define your target audience.
In as much detail as possible, you should understand exactly who your ideal client is! The more comprehensive the profile becomes the more accurately you can market to clients interested in your brand. Once all the background research is complete, it’s time to start working on your comprehensive marketing plan.
STEP 2: USE CONTENT MARKETING TO TELL YOUR BRAND’S STORY
Did you know that the best kind of marketing is the one that tells a story? Think about yourself when making a purchase. Consumers don’t buy goods and services because they rationally need them, they buy them for emotional reasons like prestige, power, success, etc.
So, why should you tell your brand’s story? Because the right story is connected with emotions and establishes a relationship with your audience.
In this step, you should write about what makes your brand unique. Focus on the elements that differentiate your product or service from your competitors, on both an emotional and rational level.
Now that you have established your uniqueness, it’s time to tell the underlying story of your brand. One key factor to success is exclusivity. There’s nothing better for your audience than feeling special thanks to the products you’re selling or the services you’re providing.
STEP 3: STRATEGICALLY DESIGN YOUR WEBSITE TO STAND OUT FROM THE COMPETITION
A winning digital marketing strategy can’t be complete without a well-designed website! A website for health, wellness, or fitness brands needs to be simple to use, functional, professionally designed while standing out from the competition.
As your brand’s online presence grows you have to make sure that your website is focused on the user experience. The level of usability of your website can guide your potential client through a pleasant brand journey, and drive conversions.
Mobile optimization is an important part of the user experience on your website as modern consumers use mobile devices to book and buy products and services online. To achieve this your website should work on every screen size, from phone to desktop.
A large percentage of users will find your brand organically (through Google searches for example). To make sure you appear in relevant results, SEO is something you need to take into account and optimize include in your website. But keep in mind that SEO is not a short-term strategy, it’s in fact a long-term strategy, requiring months of optimization, and trial and error to achieve sustainable results.
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STEP 4: BUILD YOUR CONTENT MARKETING STRATEGY FOR LONG-TERM SUCCESS
If you couple your website with targeted content you’re on the right path to increased traffic and generating leads organically. Once a potential client lands on your website, you have to guide them on their way to becoming a paying and loyal client, and that's where content marketing plays its role.
Everyone is talking about content marketing, but why is this important for your brand? Quality and targetted content is so valuable because it’s made to actually serve and help your target audience for free. Furthermore, it helps to build credibility and authority in your niche.
STEP 5: MAKE USE OF SOCIAL MEDIA IN YOUR BRAND DIGITAL MARKETING STRATEGY
Maybe you're not convinced yet but social media carries a huge opportunity for brands. Social media channels can help you shape your audience’s perceptions, how they interact with your brand and build loyalty among both paying and potential clients.
The Right Social Media Channels for Your Brand: Finding the right social media channel means understanding exactly who your ideal client is, and in what social media channels they’re spending their time. To make this strategy work, find one or more channels that best match your brand type and audience, and focus all your efforts there.
Influencer Marketing: Influencer marketing is among the best opportunities available to most brands. Contacting influencers to support your brand brings authenticity and social validation to your product or service. To make this strategy work, find the right influencers and understand what products or services you sell that their audience will love.
STEP 6: LEVERAGE PAID ADVERTISING
Paid advertising is a big part of any marketing strategy, but not every business is ready for this step. Keep in mind that paid advertising will only maximize what is already happening in your business!
Before deciding to go forward with this step, make sure you’re business is ready, that your budget is spent wisely, and constant adjustments and improvements should be made.
Within this strategy, Google, Facebook, Instagram, and maybe Pinterest ads have particular importance in exposing and growing health, wellness, and fitness brands. With ads, your brand can be found by potential clients searching for relevant terms.
Final Thoughts
That’s it - 6 Proven Digital Marketing Strategies For Health, Wellness, and Fitness Brands!
Digital marketing is an invaluable strategy for Health, Wellness, and Fitness brands to grow, and in order for you to be successful, the strategy needs to be closely connected to the larger business objectives.
There’s a lot to tackle, so to make it easy you should start by creating a strong and comprehensive plan that meets your brand's goals.
With all the tips we shared it’s time for you to create a digital strategy for your business and separate yourself from the competition.
Now it's your turn to tell us, are you already using any of the strategies mentioned to market and grow your business? What is the next step you’re going to implement in your digital marketing strategy? Have you missed any tips on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!