How To Elevate Your Online Presence By Writing Content For Your Blog

Elevate Your Online Presence By Blogging For Your Business!

If you’re interested in this topic, it’s very likely that you’re considering starting a blog for your business. But is a blog the way to go? Is blogging still relevant? What are the benefits of having a blog?

Doesn’t matter what kind of business you have, having a blog is great for many different reasons. Amongst many others reasons, a blog helps position yourself as an expert in your niche, helps you to reach a wider audience, and provides incredible value to your readers.

Having a blog is great and we’ll share more details why that is in this post… but it can also be a lot of work. Nevertheless, we think the benefits outweigh the efforts that it takes to maintain a blog.

We love blogging so much that today we decided to share the biggest reasons why you should start blogging to elevate your business’s online presence!

How To Elevate Your Online Presence By Writing Content For Your Blog

Providing Free Value To Your Audience

Contrary to social media posts, a blog allows you to deliver as much information and value as you want directly to the people interested in what you’re writing about.

You don’t have any limitations whatsoever, you can write incredibly informative posts about any topic - it’s your blog, you’re the one in charge and you can do whatever you like, which brings us to the next point.

The Blog Is Actually Yours

You probably already know but just a reminder that social media channels are not actually yours! Yes, it’s your account, your followers, your work, but you don’t control de platform. Imagine if Instagram or any other platforms disappeared for good? All your hard work disappears in the blink of an eye! And the only solution you’re left with is to start again completely from scratch.

With a blog, you don’t have this problem because your blog it’s actually yours! You’re the one who makes the decisions, so you don’t rely on any third-party application.

Tells Your Actual Story

Blogging gives you the opportunity to tell your actual story the way your want without being misinterpreted. While writing about a topic of your own interest, you can decide the narrative, how to tell the story, what information to include and exclude.

You can get as personal as you want without having to share it with everyone on social media. You can choose to share details, and experiences only with your most loyal audience.

On top of that, being honest to your audience helps you build trust while establishing yourself as an expert in your field, which brings us to the next point.

Helps Establish Yourself As An Expert

Writing and sharing your knowledge about topics that are relevant and interesting to your audience, establishes yourself as an expert in your niche!

No matter what you’re blog is about, you will be able to demonstrate that you’re knowledgeable about that topic, so next time someone has a question they will probably come to you for advice.

One thing you shouldn’t do is to blog about everything, instead choose a specific niche to target with your content, and write about a specific topic in which you would like to be viewed as an expert. This will show your audience that you are skilled, and know all about what you’re writing about.

Evergreen Content

This is simply one of our favorites because, on the contrary to social media the content you’re sharing on your blog has the potential of lasting forever! Did you know that the lifespan of your Instagram post is approximately 48 hours? 48 hours!!!! This means that after 2 days approximately, your content is simply not pushed anymore, the engagement on that post will drop significantly, and after a few days, that content will eventually become irrelevant.

On the other hand, a blog post can be considered evergreen content because even if you posted something weeks, months, or even years ago, people can still find it with a simple Google search.

If you follow blogging best practices, a single blog post can regularly drive traffic to your website, and potentially convert new readers into paying clients.

Check out these posts:

Helps You Build Your Email List

Having a blog is a huge opportunity to build and grow an email list. But what is an email list? An email list is nothing more than a list of emails of people interested in what you’re doing. And how do you get people to subscribe to your email list? You can always ask people to subscribe to your newsletter but the best way to build your email list of to offer something valuable in return like a free guide for example.

You should look at your email list as your loyal audience, they’re the ones who trusted you with their contact details, see you as an expert, and they don’t want to miss any of your latest updates. Getting people into your email list is one of the most effective ways of getting people to actually buy from you.

Helps You Get Found Online

Blogging for your business can be incredibly beneficial because it allows you to get found on Google (or any other search engine) and to reach a wider audience.

Google, for example, loves websites that produce and share regular, and quality content. If you do this and optimize for SEO, your content will be displayed higher on the search engine rankings for the topic(s) you’re blogging about.

We talk a lot about SEO on our blog, but in case you’re new here and you don’t know what we mean we’re talking about SEO helps you to get a higher rank on the search results. When you search for something on Google, the most relevant results are shown first, and this can be influenced by search engine optimization or SEO.

Potential For Self-Improvement

You might not have given it too much though but creating a blog has a huge potential for learning some new skills. Is pretty incredible the number of things you learn when you start blogging. Yes, this can seem daunting at first, but once you get the hang of it it’s actually pretty straightforward!

SEO, copywriting, storytelling, creative writing, photo editing, social media, etc. are some of the skills you can learn from starting a blog.

Potential For Monetization

The last advantage of having a blog is that you can potentially make money out of it. Getting paid to write about something you’re passionate about is pretty incredible don’t you agree?

There’s a couple of ways you can monetize your blog:

Advertising: You can make some income by allowing advertising on your blog. If you have a somewhat large audience, brands might want to advertise on your blog and you can charge them for it.
Collaborations: You can collaborate with brands and agree to do a sponsored blog post. In this post, you will promote the brand and earn money from it.
Selling Products or Services: The best way to earn money from your blog is to sell your own products or services. You can talk about and promote your offers in your blog posts. You can give more information, answer questions, and ultimately get people to buy from you.

Final Thoughts

That’s it - How To elevate Your Online Presence By Writing Content For Your Blog!

We hope that with all the reasons we discussed above we have convinced you to start blogging for your business. A blog is not the best option for everyone, but if you decide that this is the way to go start small so you don’t get overwhelmed with all the work involved.

This is something you should enjoy doing, so write about topics you’re passionate about and this process will never be a burden.

Now it's your turn to tell us, are you already using any of the ideas shared to elevate your online presence? What is the next idea you’re going to implement to elevate your online presence through blogging? Have you missed any ideas on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.

If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!

How To Elevate Your Online Presence By Writing Content For Your Blog