ABOUT THE CLIENT

YogaMinded Studio

Christy is a yoga instructor, health & wellness coach, and founder of YogaMinded Studio.

Christy has over 25 years of teaching experience, is E-RYT 500 certified through Yoga Alliance, and is a 2001 graduate of the Advanced Studies 18-month program at Piedmont Yoga Studio. She has studied twice in Pune, India and she has completed Judith Lasater’s Restorative Yoga teacher training and Lisa Danylchuck’s Yoga for Trauma training.

To help guide others in teaching yoga to the unique demographic of teenagers, she co-authored Yoga 4 Teens: An Instructor’s Guide for Teaching Yoga to Teenagers, produced Yoga 4 Teens DVD created several e-books and videos highlighting teen yoga classrooms and developed How to Teach Yoga to Teenagers Instructor Course.

Christy started YogaMinded Studio in March 2020 to meet the needs of her adult students. This virtual community is thriving with members across the United States and Italy.

ABOUT THE DESIGN

This project was a custom website design, video editing, and digital marketing campaign for Christy, founder of YogaMinded Studio. When Christy approach us her ultimate goal was to have a professionally designed and fun website, that reflected her personality and teaching style. Besides the website she also wanted to have in place a digital marketing campaign that allowed her to build a community.

While designing the website we wanted to focus on Christy’s energy and high spirits. To make the website vibrant and fun we used circular-shaped designs and played with words on Christy’s amazing pictures. YogaMinded Studio has a fully customized, beautifully designed, and professional Squarespace website that allows her to build a community and promote her products.

The website is integrated with Uscreen, a platform that allows business owners to stream and upload video and sell subscriptions. Uscreen has also been styled and customized to match Christy’s brand.

The digital marketing campaign was set up between MailChimp and Uscreen, integrated with the website.

TESTIMONIAL

See YogaMinded Studio Live On Squarespace

Free Resources

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