How Health, Wellness & Fitness Brands Can Grow Their Email List Quickly
Tips To Grow Your Email List Quickly!
Email marketing is a type of marketing where you send emails to the people that subscribed to your email list making them aware of new products, services, discounts, etc. from your business. The most popular types of email marketing: are email newsletters, acquisition emails, retention emails, and promotional emails.
Email marketing can promote customer loyalty, generate more bookings, and ultimately increase revenue for your business. The right campaigns can actually enhance your brand’s image and help convert prospects into loyal paying clients.
In this post, we’ll be sharing the top strategies to get people to subscribe to your email list. We’ll disclose what they are, why they work, and how you can adapt them to your own business. Let’s get started…
How Health, Wellness & Fitness Brands Can Grow Their Email List Quickly
TOP CONVERTING LEAD MAGNETS TO GROW YOUR EMAIL LIST quickly
1. OFFER INCENTIVES
If you want a potential client to sign-up for your newsletter, there has to be an actual promise of something valuable for them of them giving up their contact info. A good strategy to convince your potential client to sign-up for your newsletter is to give them a discount on their first purchase. Offering this type of incentive can break the barrier of the first purchase, and acquire new long-term clients.
2. RUN GIVEAWAYS
Running a giveaway not only has the potential to quickly grow your email list, but also generate targeted leads, and attract new clients to grow your business. This is a great way to raise awareness about your brand because these types of contests are super engaging, and encourage your audience to interact with your brand.
3. OFFER GUIDES/E-BOOKS
Another way to grow your email list quickly is by offering free guides or e-books. If you’re not sure about what you should write about, ask yourself what type of information your potential clients are looking for online. In the end, you should be sharing knowledge in a way that actually makes people want to sign up.
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HOW TO CREATE LEAD MAGNETS FOR YOUR BUSINESS
Now that you know what you need to do to grow your email list quickly, it’s time to share the tips to help you design and market your freebies:
1. Get rid of the “sign up for my newsletter”: Let’s be honest, nobody is going to click on a form that says: “sign up for my newsletter”. There has to be an actual promise of something valuable for them of them giving up their contact info.
2. Design your landing page in a way that clearly shows how what you’re offering will help your subscriber: Show them that there is actually value in what you’re offering, and share the benefits of signing up for it.
3. Make sure your offers are relevant to the audience you are serving: Having a clear picture of who the audience you are serving is, will help you to steer a clear direction for your offer. What you’re offering can be the most useful thing online, but if it doesn’t relate to what you do or the audience you’re serving, it will bring no value to your business.
4. Keep it simple: The truth is more offers don’t equal more value, so keep things simple! The goal is not just to get them to sign up for your e-mail list, the goal is to make a good first impression, and leave new visitors curious to open up the emails you send.
5. Share it EVERYWHERE, we mean EVERYWHERE: Remind your audience that you have something to offer and it’s relevant for them. This is where you should shout out about your offers:
Home, about, and services pages
Sidebar & Footer
Main navigation menu
Pop-ups and announcement bars
Throughout your content and/or blog posts
Facebook groups
Instagram Bio
Descriptions and captions of your social media accounts
Pinterest
Ad campaigns
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Final Thoughts
That’s it - Our best tips for health, wellness & fitness brands to grow their email list quickly!
One thing we want you to take from this article is that giving offers to your audience is about more than just growing your list. Offering free knowledge is all about making an impact on other people’s lives, building genuine relationships, and growing your business.
If you always focus on bringing value to everything you do, your subscribers will trust you and your work, and in the end, invest in the services you’re offering!
Now it's your turn to tell us, after reading this article what strategies are you already using? And what kind of strategies are you going to implement? Have you missed any ideas on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
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