Health, Wellness & Fitness Web Design: How To Design A Website That Converts Clients
How To Design A Website That Converts Clients!
If you’re looking to design a new website you most likely want that website to convert from day one! Or maybe you already have a website, and you’re looking to make some tweaks here and there because no matter what you do it’s not exactly working for your business!
A good website is not only about having a good design, and hoping that people will come and take the actions you want them to take. The number one goal of every single page of your website should be getting website visitors to take the action you want them to take!
But what exactly are they supposed to do when they land on your website? How will you ensure that your visitor sticks around, and does what you want them to do?
If you’re looking for the answer to those questions and you want to find out how you lean your visitors to take action the moment they land on your website, you’re in the right place!
Keep reading to learn what steps you should take to make sure your website is built to convert visitors into actual clients. Let’s get started!
Health, Wellness & Fitness Web Design: How To Design A Website That Converts Clients
1. Set Goals for your Website
It’s very hard or nearly impossible to know how well your website is converting if you don’t have a clear goal in mind for what it is you are trying to achieve.
You should have a well-defined and specific goal for your website. “Use my website to sell my services” is simply not a good enough goal. This kind of goal isn’t going to work because it leaves a lot of questions hanging. Yes, you might want to sell your services, but wow will you do that? Where will the sale happen? In your email marketing list? Or in a meeting? With that kind of goal, you leave a lot of important questions unanswered.
Think of a simple and straightforward first step your potential clients could take on their way to eventually purchasing what you’re selling. This first smallest step towards your main goal can be turning a website visitor into an email subscriber, booking a consultation call, or subscribing to your YouTube channel.
Keep in mind that your entire website design should be built with your main goals in mind!
2. Explain clearly what you do, who you are, and how to book your services or buy from you
The second visitors land on your homepage your website should have the answer to the following:
Who you are? | Where you are located? | What you offer? | Who you serve? | What makes you different? | How to book your services?
Yes, this may seem like (and it is!) a lot of information to fit into the short few seconds most website visitors give you before making their impression of your business. Although, you shouldn’t wait until visitors click on your about page to let them know all about you. By then you have lost a bunch of potential paying clients!
To achieve this, you should have a clear tagline by taking parts of what you do, who you serve, where you’re located, how you’re different, and most important a call-to-action (CTA), and place it on the first section of your homepage.
3. Include clear Calls-to-action (CTAs)
CTAs or calls-to-action is one of the most important elements of your website! Strong and clear CTAs make obvious what you want visitors to do next on your website.
The perfect CTA is a request that is comprehended by your visitors even if they barely browsed through your website and have zero context for what you’re talking about beyond what it says on your CTA.
For example, if your goal is to get your visitor to book a service you offer, say simply just that (it’s important not to overthink this)! You should have at least one CTA on every page of your website, in your sidebar, footer, and blog posts.
One thing to remember is the action on your CTA should always relate to your main website goals!
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4. Minimize clutter on your website
No one likes messy and confusing things in our lives, and the same applies to your website. Confusion reduces your chances to land a client!
Your website should be built in a way that there’s no question in your visitor’s minds where they need to go next.
Everything that can be considered a potential distraction from your main goal should be immediately removed from your website. Take a minute to look over your website with this in mind and see just how many things you have going on that could potentially serve as a distraction from those main goals.
5. Calculate and Track the metrics of your conversion
Once you have your website goals in mind, it’s time to crunch some numbers to see how well your website is converting.
To calculate your conversion rate, take the number of people who took the action, and divide it by the total number of people who had the opportunity to take that action.
Example: You want to calculate the conversion rate for the CTA you created to sign up for your email list. To reach a number you would look at how many sign-ups you got versus the number of people who visited your website. If 50 people visited your website and out of 50 total visitors 5 signed up for your email list, your conversion rate is 10%.
To keep track of how well your website is converting, we advise you to create a file and update it weekly. If you have this information tracked, you’ll be able to decide what’s working and what’s not, and where to focus your efforts in the future.
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Final Thoughts
That’s it - How to design a website that converts clients!
There are a lot of actions that you can take on your end with client conversion in mind. You should not wait for the clients to appear out of nowhere… You need to hustle and try to do everything that you can to make this process easier. And one of your best places to do it is on your website!
We hope all the tips we shared helped give you more clarity on what actions you need to take to ensure that your website is ready to convert!
Now it's your turn to tell us, after reading this article have you done any of the steps mentioned above? And what steps are you going to implement? Have you missed any ideas on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
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