Health And Wellness Websites: 7 Must-Haves To Drive Traffic And Generate Sales
Website Must-Haves To Drive Traffic And Generate Sales!
There’s no way around this: Your health and wellness business’s growth and prosperity are very much related to your ability you attract new prospects and generate sales.
So, a very important player in achieving these goals is to have a captivating website that will help your brand stand out from the sea of competitors and that resonates with your ideal client.
What we always explain to our clients is that even though they have an ideal client in mind, no two prospects are exactly alike. So, a business website should be designed to reflect an understanding of that fact, and offer irresistible opportunities for potential clients to engage with your brand.
Driving potential clients to your website to generate sales takes time and requires a strategic tailored approach. But what exactly should your website include to drive traffic and ultimately generate sales?
In this post, we'll be sharing with you all about the must-haves you should include in your website to drive traffic and generate sales.
Health And Wellness Websites: 7 Must-Haves To Drive Traffic And Generate Sales
1. Custom Website Design
When it comes to attracting quality clients to your website you should avoid at all costs having a website designed from a template that doesn’t differentiate much from the competition.
Don’t get us wrong, you can totally use a template to build your website but you need to customize it enough to make it as branded as possible.
If you’re in a stage of your business where you can invest in a website designed by professional web designers, our advice is to go for it. Having a professionally designed website also increases trust and customer confidence in your business.
Always remember that investing in your website is an investment in your business!
2. Mobile-Friendly Website
Designing websites for mobile traffic is no longer a nice-to-have option, it's paramount! Mobile traffic has been increasing rapidly, in fact, more than half of the people worldwide access the internet using mobile devices. In fact, research says that 61 percent of consumers are more likely to purchase from mobile-friendly websites.
With this said, failure to design a website that is responsive and mobile-friendly will most definitely cause potential clients to abandon your website, and probably never return back again.
Make sure when working with a web designer this is already included in the standard package! Believe us, you don’t want to pay for a website that is not mobile-friendly. All our web design packages include this feature, so if you would like to work with us, check our services.
3. SEO Optimization
Search Engine Optimization (SEO), is basically a fancy word for setting your website and content ready to rank higher in an internet search result for your niche.
As Google and other search engines are becoming more and more sophisticated, so ensuring that your website content is relevant to a potential client search is crucial to improving your search engine rankings!
Here are the actions you can take to improve how Google crawls and ultimately ranks your website:
Ensure you are using relevant keywords in your page title tags and image titles
Create content that answers questions your potential clients are searching for
Craft a URL structure in a way that includes relevant keywords
4. Simplified Buying Or Booking Process
The user experience throughout your website should always be exceptional, but this is even more important when it comes to the buying or booking process.
You don’t want to lose a potential sale over a bad and confusing user experience. Strive to design an easy and straightforward buying/booking process. Not only a simplified and easy buying process will help you sell more but also make you look professional.
So, think about things like the payment options available, what information is required of customers to make a purchase, how informative is the checkout process, is a thank you message generated after a purchase is made, etc.
Go to your website, and test how does this process look like. Simulate the client journey since they land on your website to the moment they decide to buy from you or book your services. If you can save your client even one click it’s already a significant improvement to the process.
You also might be interested in these posts:
5. Compelling Calls-To-Action (CTAs)
Creating compelling and convincing calls-to-action is more than simply adding a "Book Now" or “Buy Now” button here and there on your website.
Each call-to-action that you include on your website should be strategically designed and properly positioned to convert as many clients as possible.
There are no by chance calls-to-action, every and each one of them should serve a purpose, and lead your potential client to perform an action you want them to perform.
Here are some tips to keep consider as you add a call-to-action to your website:
Put the spotlight on your calls to action by minimizing clutter on your website
Persuade visitors by using action words in your calls-to-action
Be concise yet specific with your wording so visitors know exactly what to expect
6. Social Proof/Testimonials
There's no question that testimonials are a powerful, indispensable, and free marketing tool that is crucial for your business's success!
Featuring testimonials on your website can help perceive your business as legitimate, trustworthy, and also has the ability to convince a potential client to invest in your services.
People are more willing to book your services or buy from you when they see that other’s already done the same. And yes, even if it’s a testimonial from complete stranger!
NEVER underestimate the power of a good testimonial, so ask all your past clients to write or to record a video talking about the journey of working or buying from you!
7. Targeted Content MArketing
The path to increased traffic and generating qualified leads is closely related to producing and sharing targeted content to your ideal client.
Believe it or not, content marketing is, in many ways, more effective than paid advertising! Quality content is so valuable because it’s made to actually serve your audience. Creating content helps you build credibility and authority in your niche.
Here are some of the main guidelines to make your digital content effective and compelling:
Identify Your Goals: What are your business goals? Is it building an email list? Increasing brand awareness? Getting people to book your services from your website? The content you produce should be directly related to the goals you defined, that’s why it's important to clarify your objectives.
Define Your Target Your Audience: Before creating any type of content you need to first identify who is your target audience. Why? To create content that resonates with them! Imagine creating content that has nothing to do with people you would like to work with, that doesn’t simply make sense.
Produce Shareable Content: Producing sharable content is crucial to help your brand to grow faster. If you produce great content people will want to share it even without you asking them, this will lead to more people seeing your content and potentially starting engaging with your brand.
Final Thoughts
That’s it - 7 Must-Haves To Drive Traffic And Generate Sales for Health And Wellness Websites!
If you implement the steps we’ve shared above, you will for sure be many steps closer to driving traffic to your website and finding your next client.
Striving to improve structural aspects of your website like custom web design, mobile-friendliness, SEO optimization, and completing CTAs is crucial for long-term success, but it’s not complete without the testimonials of past clients and targetted content marketing.
Every single website must-have we explained works in a very different way to accomplish the same goal - drive traffic and generate sales, so choose the ones you want to prioritize to accomplish your business goals.
Now it's your turn to tell us, are you already using any of the must-haves mentioned to drive traffic and generate sales for your business? What is the must-have you’re going to implement next? Have you missed anything from this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!