5 Effective & Easy Ways to Improve Your Online Presence Right Away
At BrandSetGrow, we refer to ourselves as online presence experts and we just cannot shut up about topics related to online presence. But what exactly are we talking about? What is an online presence? Do you have a good online presence?
No need to be overwhelmed because online or digital presence, simply refers to how your business appears online. This includes your business branding, website, social media profiles, online marketing strategies, online client reviews, content, and much more.
Your online presence is nothing more than what people find when they search for your business online!
So, what exactly do people find when they search for your business? Do you have a good and functional website ready to convert visitors into clients? Or do you have a poorly designed website that pushes away potential clients?
In this article, we’re sharing all the information you need to start improving how clients perceive you online and hopefully transform your business.
But if having a good online presence is so important how exactly can you improve it? Enough suspense, let’s find out…
5 Effective & Easy Ways to Improve Your Online Presence Right Away
STEP 1: Complete an Online Presence Audit
Before deciding and taking any action on what needs to be improved, the first step is to perform a complete online presence audit. This will tell you what’s working and what’s not working with all of your online assets, including your website, social media channels, and marketing strategy.
Learn more how to complete an online presence audit by signing-up for the free training HERE.
Step 2: Develop a Recognizable Brand Identity
Developing a brand identity based on your brand values and the desired perception is one of the first steps in ensuring that your brand will be recognized by your potential clients.
Your brand identity is what makes your brand recognizable for clients through anything related to your brand including website design, social media templates, ads design, slogans, packaging, or business cards.
Learn more about how to develop a recognizable brand identity by signing-up for the free training HERE.
Step 3: Optimize Your Website
Providing your website's visitors with an amazing user experience will determine if they will buy from you or your competitors. One of the main goals of having a website is to lead your visitors to complete a task, for example, sign-up for your free offer, book a consultation call, or buy a product from your store. Being able to complete that task should be a no-brainer.
Learn more about how to optimize your website by signing-up for the free training HERE.
4. Improve Your Online Marketing Strategy
Combining a good branding and website with great marketing strategies is key to succeeding online. A well-defined online marketing strategy is what will ultimately increase your conversions, and bring growth to your business.
Learn more about how to improve your online marketing strategy by signing-up for the free training HERE.
5. STREAMLINE YOUR SOCIAL CHANNELS
Think about why did you created social media channels for your business, and when was the last time you updated them. Social media is amongst the most used channels for research when a client is deciding to buy from you.
Learn more about how to streamline your social channels by signing-up for the free training HERE.
Final Thoughts
That’s it - 5 effective and easy ways to improve your online presence right away!
If you're still doubting if you really should invest in your online presence, there's one thing I can guarantee is that there was never a more important time to be online.
Now it's your turn to tell us, do you already have any of the steps mentioned above implemented for your brand? What are the steps you’re going to implement next? Have you missed anything on this list that is important in order to improve your digital presence? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
And don’t forget to sign-up for the training to get more insights on the 5 effective and easy ways to improve your online presence right away here.