3 Mistakes You’re Probably Making On Your Website
One thing we can guarantee is that that was never a more important time to be online, and being online means having a killer website. But having a killer website is not all about design... It needs to help you convert clients, and make you money.
So, when a potential client lands on your website, you want them to understand exactly what you do, who you serve, and what makes you different within 3-5 seconds.
Based on our experience when a website isn't converting the way you want it to or isn't attracting your ideal client you're probably making one or more of the 3 mistakes we're about to explain. We thought that sharing them will help you get ahead and being able to tackle them early will definitely improve your business results.
3 Mistakes You’re Probably Making On Your Website
1. EVERYTHING IS ABOUT YOU
It makes sense being all about you, after all, it’s your business, and it’s your website. But actually, it’s totally not about you — it’s about solving your visitor’s problem. You're here to attract and serve others, not yourself.
How to fix this? When writing your copy, you should do it with your dream customer in mind, you should make visible that you really understand their problems and have the solutions, and explain why you’re the best choice. All of that should be clear within the first seconds of a new visitor landing on your site. People are receiving information all the time, so they just don’t have the bandwidth to read, scroll and spend a lot of time on your website figuring out what is it that you do or offer.
2. NOT CLEARLY STATING WHAT YOUR BUSINESS DOES
When visitors and on your homepage your website should have the answer to the following: Who you are?, Where you are located?, What you offer?, Who you serve?, What makes you different?, and How to book your services?.
Yes, this may seem like a lot of information to fit into the short few seconds most site visitors give you before making their impression of your business. But you shouldn’t wait until visitors click on your about page to let them know all about you.
How to fix this? Actually, it's very easy. You should have a clear tagline by taking parts of what you do, who you serve, where you’re located, how you’re different, and most important a call-to-action (CTA), and place it on the homepage.
3. WAY TOO MUCH INFORMATION
No one likes messy and confusing things in our lives, and the same applies to your website. Confusion kills your chances to land clients! Your website should be built in a way that there’s no question in your visitor’s minds where they need to go next.
Everything that can be considered a potential distraction from your main goal should be immediately removed from your website. Take a minute to look over your website with this in mind and see just how many things you have going on that could potentially serve as a distraction from those main goals.
How to fix this? Cut down the copywriting and unnecessary clutter significantly leaving only the most IMPORTANT information.
Final Thoughts
Making these 3 quick improvements on your website can make a real difference for your business. To make sure you've tackled all 3 ask someone who is your ideal client to take a look and give you honest feedback.
We hope all the information we shared helped give you a little more clarity on how to improve your website. Nevertheless, if you feel that is time to start with a new design? Book a totally free consultation call, we'd love to help you!