How to make your Health, Fitness, and Wellness brand worthy of a premium price point
Make your health, fitness, and wellness brand worthy of a premium price point!
The other day when I was having an online presence audit with a client and after understanding the services she was offering to her clients I noticed that she was underselling herself big time!
As online presence experts, we often see our clients struggling to communicate to their audience their unique value proposition.
If you’re going the extra mile, and offering premium products or services but still striving to make your brand worthy of a premium price point we might have the solution for you.
Anyways, that’s what sparked the idea for this post, and I just knew I couldn’t keep this to myself and needed to share...
But how exactly can you make your Health, Fitness, and Wellness brand worthy of a premium price point? Let’s find out…
How to Make Your Health, Fitness, and Wellness Brand Worthy of a Premium Price Point
1. UNIQUE SELLING PROPOSITION
A unique selling proposition (or USP as most commonly known for) is the one thing that makes your business superior to the competition.
If you want to be recognized as a premium price point brand, the first thing you need to think about and clearly show to your potential clients is what sets your product or service apart. In other words, where is the value-added for your client or customer when they hire or buy from you instead of one of your competitors?
For us, our unique selling proposition is our extensive knowledge of technology and coding in general. As you may know, we’ve worked in the tech industry for over 7 years, so we can say with confidence that we are more knowledgeable and can solve more complex tech-related problems than most of our competitors.
Remember your unique selling proposition doesn’t have to be something completely original or innovative. Your USP is often related to experiences you’ve been through, and your unique strengths.
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2. CUSTOMER EXPERIENCE
Premium price point brands offer their potential and recurrent clients a premium and exclusive customer experience. So, the question you need to ask yourself is “What is the customer journey like when clients interact with my brand?”
To justify a premium price point for a product or service the customer experience must be smooth and almost flawless. Without enhancing the experience offered to your customer when they engage with your brand it is difficult to be recognized as a premium brand.
Providing your potential clients with an amazing customer experience since the start will determine if they will buy from you or your competitors.
The customer experience starts when potential clients discover your brand for the first time. Whether they discover you on social media, or through your website it is crucial to have a clear and consistent design and communication style across channels.
For example, one of the main goals of having a website is to lead your visitors to complete a task, for example, sign-up for your free offer, book a consultation call, or buy a product from your store. Providing a great customer experience is enabling your potential clients to complete that task without any issues.
After trusting you for the first time, and giving you their contact details you should nurture and treat that relationship as if they were already your clients…. Yes, even if that person never buys from you!
Since you have a premium service and are able to communicate that to your clients, the process of hiring and working with you should be a no-brainer. Once the client decides to hire or buy from you, the customer experience should surpass or at least have the same level of quality as before.
Always go the extra mile for the people supporting you and your business, because it’s usually rewarded in the long term!
3. GO THE EXTRA MILE
Talking about that extra mile… What little extras could you include to delight both your potential and paying clients?
When you want to be recognized as a brand worthy of a premium price point, it’s expected that you will go the extra mile to charm your clients.
Some examples of going the extra mile:
For service-based health, fitness, and wellness brands, can you include a small surprise gift as part of your client onboarding process?
For product-based health, fitness, and wellness brands, can you include a personalized note with a promotional code as part of buying from your brand?
In our case, we go the extra mile by offering completely free of charge 1-week support to our web design clients after the project is delivered. We also nurture the relationship with our clients by helping them with IT-related issues outside the projects we were hired to deliver. This costs us very little time and effort but it’s a huge help for our non-tech savvy clients.
The best part of going the extra mile is seeing the happiness and thankfulness of the clients we help. Go the extra mile and bring some joy into the world!
Final Thoughts
That’s it - How to Make Your Health, Fitness, and Wellness Brand Worthy of a Premium Price Point!
These are fairly easy steps to follow in order to make your brand worthy of a premium price point. Remember that without a unique selling proposition, a great customer experience, and doing everything in your power to go the extra mile for your potential and paying clients it’s difficult to justify a premium price point.
Now it's your turn to tell us, do you already have any of the steps mentioned above implemented for your brand? What are the steps you’re going to implement on your brand? Have you missed anything on this list to make a brand worthy of a premium price point? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!
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