5 Reasons Every Business Needs A Website
If you already have a social media presence, and you feel like your business is getting traction and consistently growing, you're probably wondering if you really need a website.
Stop wondering because you ABSOLUTELY NEED A WEBSITE! Yes, social media channels are strong and powerful tools for your business, but it's not enough. Social media is great for engaging with your audience and drawing attention to your brand, but a website establishes credibility, helps potential clients to find your business online, and ultimately gives the final push to close deals.
5 Reasons Every Business Needs A Website
1. ESTABLISHES YOUR CREDIBILITY
Having a well-designed, clean, and easy-to-use website is a key factor in establishing yourself as a professional in your field. Anyone can have a social media account but only the ones that are serious about their business invest in a professional website. A website can help you separate yourself from competitors that are only using social media.
2. HELPS YOU LOOK PROFESSIONAL
What is the first thought that comes to mind when you find a business without a website? Unprofessionalism maybe? Having a website establishes you as professional and credible. And when potential clients perceive you this way, you can then charge more! If you’re at that point of your business where you want to increase your rates, it might be time to invest in a website first.
3. HELPS YOU GET FOUND ONLINE
Unlike social media, a website helps you get found online because people have the potential to find you online through Google and other search engines. This is called search engine optimization (SEO), and it's a term introduced to define the improvements that people do to their websites to make them rank higher as possible on a Google search page. When someone searches on Google for “New York Life Coach” you’ll see websites popping up that rank for this search term and not social media accounts.
4. ATTRACTS YOUR DREAM CLIENT
Working on a project that is not a great fit can be frustrating, it's not a great place to be but we've all been there. A well-written and designed website can help you prevent this from happening again. A well-thought website can attract your ideal client and at the same time repel the people you don’t want to work with. Want some more info on how to attract your dream client once they are on your website? Check out our Website Design Tweaks To Attract your Dream Clients.
5. ELIMINATES CONFUSION AND ANSWERS IMPORTANT FAQS
A website is an easy and quick way for potential clients to get an overview of exactly who you are, and what you do. It's a place where they can find everything about you and your business without having to scroll for days on your social media channels. Having all the information displayed on your website will save you the time of constantly having to answer FAQs from your potential clients.
Final Thoughts
Now you should have a very clear idea of why is it so important to have a website for your business even if you have a presence on social channels. Your website should be a 24/7 tool that works towards building your creditability, help you look more professional, helps clients find you online, attracts your ideal clients, and answers important questions.
We hope all the information we shared helped give you a little more clarity on why you should have a website for your business. If you need further guidance book a totally free consultation call with us, we'd love to help you!
