When Is The Best Time To Rebrand Your Business
Today is all about the best time for a rebrand!
You have to think about your brand and website as your digital door to the world, it’s what someone sees when they search for your brand. This is why your brand elements are such an important part of your business!
When a visitor lands on your website those visual elements are going to whether work for you or against you. The visual elements will determine if prospective clients will feel connected with your brand and if they are confident enough to hire or buy from you.
All of the elements such as your logo design, color palette, patterns, and font styles, should all work together to communicate your brand message and work towards helping you achieve your business goals.
Deciding to invest in a new design is not a decision to take lightly. But when exactly is the best time to rebrand your business and how can you make the most of that investment? So, let’s uncover the 4 ways to know if you’re ready to rebrand your business.
When Is The Best Time To Rebrand Your Business
1. Your Current Brand Isn’t Reflecting Your Business Value
When your current brand isn’t accurately communicating the value of your business, and the value you can offer to your clients it’s time to start thinking about changing something.
Your brand should be working towards helping you connect with your audience and land clients. When you take a closer look at your brand and website every detail should be aligned with the value you can provide to your clients.
Overall your online presence should communicate your message in a clear a concise way, where there’s no space for potential doubts to arise.
2. Your Current Brand Isn’t Working Towards Helping You Achieve Your Business Goals
Your brand should ALWAYS work towards helping you achieve YOUR business goals. A brand that is working well for another business may not work so well for you, so avoid at all costs pursuing a design that you think works well for another business.
When your brand is not helping you achieve your business goals something is not right, and we can guarantee that is not by copying what someone else is doing that that will change.
That’s why we always ask our clients to complete a comprehensive questionnaire before actually starting the project. In that questionnaire, we ask for the business mission, vision, goals, ideal client, design preferences, etc. By gathering this kind of information, we are supplied with everything we need to create a tailored design for that specific business.
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3. Your Current Brand Isn’t Supporting Your Business Growth
When you feel that your business stopped growing it can be for multiple reasons, and one of them can be your brand. Your brand should serve as one of the pillars of your business foundation from which your business can grow and evolve around.
When your business grows and evolves your brand should go along with that growth and evolution. So, maybe when you first designed your brand this important step wasn’t taken into account.
That’s why when we work with our clients we always ask for their short, medium, and long-term goals, so the brand and website will serve the business when new layers are added to the business.
4. Your Current Brand Isn’t Reflecting Your Experience and Expertise
You know exactly what your value is and what type of experience you can provide to your clients but your brand is simply not reflecting that!
You cannot imagine the number of business owners that have this exact problem! How frustrating is this? You know the kind of value you’re providing but the perception of potential clients is exactly the opposite! When they see a poorly designed brand they will immediately assume that your business is in the low price point range or they even perceive you as not trustworthy or professional.
We truly believe your brand and website should be communicating what your business does in a meaningful way to help you build connections with your potential clients. Not only that but also giving them the confidence to buy from you or choose you to work with them.
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Final Thoughts
That’s it - Our thoughts about the best time to rebrand your business!
Today we shared when we think is the best time to start thinking about a business rebrand. These are just guidelines to give you awareness on what to keep in mind if you’re thinking about a rebrand.
Now it's your turn to tell us, after reading this article are you thinking about a business rebrand? Have you missed any ideas on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!
