SEO Tips For Health, Wellness & Fitness Brands: 10 Ways to rank higher
10 SEO Tips For Health, Wellness & Fitness Brands To Rank Higher On Search Engines!
Search engines are massive traffic drivers for brands, yet they are consistently underutilized! While everyone else is focussing on paying to advertise we want to help you to be get found online organically.
Here’s an insane marketing stat to compare the estimated click-through rate between paid ads and organic searches from Neil Patel: “The estimated click-through rate is for a business with the #1 organic position on Google is a whopping 34.2%. Do you know the average click-through rate for a regular search ad? It's only 1.91%.”.
Crazy right? So, why would you spend more time doing ads than improving your SEO? With this said, let’s find out how you can improve your SEO and rank higher on organic searches.
SEO Tips For Health, Wellness & Fitness Brands: 10 Ways to rank higher
WHAT IS SEO?
SEO stands for Search Engine Optimization, it is a term introduced to define the improvements that people do to their websites to make them rank higher as possible on a Google search page.
While you may have a good-looking and eye-catching website, that alone doesn’t really help get you found online if you completely ignore your SEO. So, if you’re considering hiring a web designer you should not forget to ask if the more technical aspects of SEO, like optimizing category pages, title tags, headings, meta descriptions, etc, are included in the service.
Like any other strategy, the more time and effort you devote to comprehending and implementing SEO, the most likely it is that your website ranks higher in Google searches, and more revenue will generate.
10 SEO Tips For Health, Wellness & Fitness Brands
1. Rank For The Right Keywords
To rank for the right keywords you need to first think about the words your clients are likely to use and search for when looking for your products or services. A bad keyword is for example “Yoga”, a good keyword is “Yoga for stress relief in [add your city, town, or location]” or “Best yoga classes for teenagers”.
Step 1: Create an account with Google AdWords.
Step 2: Make a list of 20 to 30 keywords you want to rank for. Then go to Google AdWords to validate that the keywords you want to rank for are actually used in online searches by your prospects. Pro Tip: you can also use Google Keyword Planner to find more keywords.
Step 3: Add the keywords to your website pages. This will help you to rank higher when potential clients search online for those keywords. Add the keywords in your page’s URL, site title, page titles, meta descriptions, and alt image descriptions.
2. Don’t Overstuff Your Website With Keywords
While you want to rank for the right keywords you don’t want to overstuff your website with keywords. Your website is designed and exists primarily to serve real human beings, not for search engines. So, your first priority should be connecting with your audience on a human level. You can achieve this by being authentic, and writing your copy in a clear and easy way to read.
3. Design Your Website Focussed On The Problem You’re Solving
It makes sense being all about you, after all, it’s your brand, your website, and ultimately your business. But actually, it’s totally not about you — it’s about solving your visitor’s problem!
Even if it’s your business everything should be about solving a problem for your clients. People are looking for someone that can give them a solution for a problem they have not someone that makes everything about them.
4. Build Backlinks To Your Website
A backlink (or inbound link) is no more no less than a link from one website to another
Backlinks are so important to SEO because they “tell” search engines that your website is a good website and has valuable content since others find it link-worthy. This ultimately will help you to rank higher on search results.
You can build backlinks to your website by writing guest blog posts, by being featured, by forming partnerships, etc.
Pro tip: focus on the quality of the links, one good website linking to yours is better than multiple links from unrecognized websites.
5. Differentiate Yourself
Driving traffic to your website also means competing against other businesses for your potential client’s attention. To get visitors to your website you need to differentiate yourself from what the competition is doing.
You can do this by using niche keywords that get visitors to your website and pass by your website competitors.
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6. Publish High-Quality Content
The primary goal of search engines is to help people find the best results for what they are looking for. So, who do you get search engines to recommend your website to potential clients? The best way is to create high-quality content (articles, videos, etc.) that gives lots of value to your readers!
This way you’ll be seen as an expert in your field and people will come to your website whenever they have a question they know you have the answer for.
7. Get Social
Using social media alongside SEO is a great strategy to drive tons of traffic to your website.
Not only potential clients will check your social media to check on what you’re doing but they are also using social media as a search engine to look for products and services.
Pro tip: don’t miss out on social media because your social channels will also appear in the search results when people search for your business or related terms.
8. Mesure Results and Adjust Your Strategy
To see if your SEO strategy is working you need to measure your results and adjust your strategy accordingly. You can measure your results by using Google Analytics or if you’re using Squarespace you can use Squarespace Analytics.
With Squarespace analytics, you can get a quick overview of your stats, and with Google analytics, you can go into more depth. This tool is free and provides you with information about your visitors, how they found your website, their location, keywords they used, etc.
9. Strive For The First Places
There’s a quote from Norman Vincent Peale that says “Shoot for the moon. Even if you miss, you'll land among the stars.” (this is btw one of my favorite quotes!)
Most of your potential clients won’t make it past the first page of search results, so if you’re not ranking in one of the first places they’re not going to find you! So, striving for one of the first places is crucial to get clients organically.
Pro tip: create valuable content targeted to your ideal client.
10. Be Patient
Honestly, SEO takes time (usually a few months) to produce results. So, we advise monitoring the results from day one but don’t expect to drive tons of traffic right away.
Also, remember that SEO is a long-term strategy that is constantly changing. Keep working and updating your strategy to see what works and what doesn’t.
Final Thoughts
That’s it - 10 SEO Tips For Health, Wellness & Fitness Brands To Rank Higher!
Today we shared 10 tips to rank higher on search results. We can guarantee that if you follow and stick to the strategies we mentioned you will be found online in organic searches.
Now it's your turn to tell us, after reading this article what strategies are you already using? And what kind of strategies are you going to implement? Have you missed any ideas on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
Want to start working on your online presence? Check out our free resources!
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