BrandSetGrow: Affordable Web Design

View Original

Why We Recommend Squarespace for Health, Wellness and Fitness Brands

Rita Margarida Jerónimo

We totally recommend Squarespace for health, wellness and fitness brands!

As you might have noticed already we're huge fans of Squarespace!

We recognize the true value of Squarespace because as web designers we've already tried multiple platforms, and Squarespace is by far our favorite. You have probably heard of WordPress, Shopify, Weebly, Wix... But are these platforms the best option for your business?

Of course, there are specific situations where one platform might be better than the other, let’s take as an example Shopify. If your business is prominent in selling products online, Shopify might be a better choice because it is a platform that was specifically developed to address all the necessities of product-based online businesses.

But Squarespace is much more versatile. You can create online stores, blogs, presentation business websites, portfolios and much much more.

Let us explain why we recommend Squarespace…

Why We Recommend Squarespace for Health, Wellness and Fitness Brands

There are 4 reasons why we recommend Squarespace for health, wellness and fitness businesses:

ALL-IN-ONE PLATFORM

One of the greatest things about Squarespace is the all-in-one platform. What we mean by that is that everything is included, we mean everything!

All you need to build a great website is already built into Squarespace. This is a great advantage because if you've worked with platforms like WordPress you know that you don’t have this luxury. In order to build a functioning website in WordPress, you have to download all kinds of plug-ins and apps for all of the different components of your website.

With Squarespace, you can just do about anything without having to worry about plug-ins or apps. You can add a blog, a full e-commerce store, easily connect your email marketing software, embed videos and galleries, you can just about do anything, without having to worry about having to buy separate plug-ins or apps.

Of course, there are plug-ins out there to enhance your Squarespace website but in terms of the core functionalities that you need to create a functional and awesome website Squarespace provides everything.

Besides that, Squarespace also has the flexibility to add extra coded functionalities, but in this case, you need to hire a developer to make those customizations for you (if you don't know how to code).

EASE OF USE

This is without question a huge advantage when using Squarespace over other platforms!

Squarespace is easy to use and that is why we love it and recommend it to our clients. Keep in mind that we’re not saying that it’s really easy to design a custom, comprehensive and unique Squarespace website (that’s why we help you to create a website that converts) but making small changes and updates is totally feasible.

We recognize that being able to make your own changes and updates is an incredible asset as a health, wellness or fitness business owner! Nevertheless, we understand that you may not have the time to run your website by yourself. This is why we provide website support tailored to each client, or an hourly rate service after the project is finished.

Check out these posts:

SECURITY

Yes, security! Probably something you haven’t even considered when it comes to building your website. But here are some good news... with Squarespace you don't even have to think about this.

Everything you use on Squarespace is completely safe and integrated into the platform. All the updates and security are done by Squarespace, so you don’t have to do anything.

For a large business that has a team of developers, maintenance is not a problem, but small and medium-sized businesses don’t have the structure to support this. Low maintenance costs are crucial when you’re running a business especially when you are still growing!

CUSTOMER SUPPORT

One thing we absolutely adore about Squarespace is customer support! Yes, Squarespace has a team dedicated to responde to questions about their platform and helping their users.

Besides that, the platform has a great help resource section with guides. It's guaranteed that if there’s a feature in Squarespace, there’s an article on how to use it.

Even we sometimes use their resources, and we often send clients useful articles from this library to read.

Final Thoughts

Those are the main reasons we love to recommend Squarespace for health, wellness and fitness businesses!

You can take advantage of the simplicity that it is working with Squarespace. You won’t need any type of expertise in coding, you just need to have a good eye for design and you can create an amazing website for your business that will convert visitors into customers.

Squarespace is very easy to use, but if you don’t have the graphic design skills or the time to make the website look as unique as you want, check out our services, you're in the right place!

FIND THIS POST HELPFUL? YOU’LL ALSO LOVE THESE…