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Which Squarespace Plan is the Right One for your Health, Wellness, Or Fitness Business?

Pedro Fernandes

One of the many questions that you might have when creating your website on Squarespace is “Which Squarespace plan is the right one for your business?”

Well, the simple answer that we always tell our clients is that it will depend on the role that you want your website to play in your business.

Although that is true there are also other things that might weigh in on your decision. For example, do you work with a team or are you a one-person show? Which are the features that you want on your website? Are you running an online store?

Independently of what your answers are, believe us, Squarespace has a plan that will fit your needs. You just need to choose the right one for you!

“Hey Pedro and Rita, I'll just get the plan with all the features, money isn't a problem! So, I'll just go with the one that has everything!”

Well, you are totally entitled to think this way, if you don't have worries about money, you can totally go for the priciest one. But wouldn't be nice to save some money that you could invest in other areas of your business that you might need?

“Oh, then I'm going to pick the cheapest one! I can use the money to invest in other areas of the business. And, I don't what to spend a lot of money on the website plan!”

No doubt that you should be cautious about your expenses, but maybe, cutting your website expenses is not the best idea. Why? Because, with a more expensive plan, you might have features that would really benefit your business and make it grow.

There are a lot of questions around this topic, that’s why we decided to write this article. We’ll go into detail about what is included in all plans and help you make a wise decision when the time to select the plan comes.

But even if you end up choosing the wrong plan, don't worry, Squarespace makes it extremely easy for you to upgrade or downgrade your plan. So if at any time, you think that you need more features for your website, you can upgrade to a more advanced plan right away and the same thing goes to downgrade the plan.

Let’s get started…

Which Squarespace Plan is the Right One for your Health, Wellness, Or Fitness Business?

Squarespace Plans Price

I couldn't be more transparent so, we’ll start right away with the prices of the plans:

Squarespace has 4 different subscription plans going from the cheapest and most basic one, the Personal plan, to the most expensive and with all the features, the Advanced Commerce plan. You can choose to pay the plans on a monthly or yearly basis. Up next, you have the pricing tables so you can see the differences.

Monthly Plans:

Annual Plans:

Differences Between Plans

1. Personal Plan

The Personal Plan is the perfect fit for someone that wants a website for recreational purposes. Maybe you want to start a traveling blog with your loved one, or maybe you just want to announce your wedding or your son's graduation party, or you want to create a web page for your pet.

If those are your goals, you can get around with the basic personal plan. You will be able to insert, move, swap, and delete text, buttons, images, and forms to make the best pet profile the internet has ever seen.

So, with this plan you can count with:

  • SSL Security - This might not be the most interesting feature, but it is indispensable. With SSL security, your website will be protected from hackers with bad intentions and can compromise clients' information or your website content. Not only that but, Google will not rank your website if you aren't able to secure the privacy of the visitors' data. You definitely need SSL security on your website.

  • Two Contributors -You want to start a blog with your best friend! You want to post the results of the gaming session that you guys add in the previous night for bragging reasons. Not a problem, with the personal plan you can give permissions to another person to edit and help to manage the content.

  • Mobile Responsiveness - This can be a big headache, the visitors of your website might access it using a tone of different devices with different screen sizes and resolutions, but with Squarespace, you won't have to worry about it with everything being optimized for mobile devices.

  • Site Analytics - You will be able to see what is your most popular content, which keywords and search terms are more efficient, check from which country your visitors are tuning in, amongst others. Is a great way for you to understand what works and where your focus should be.

  • Customer Support 24/7 - An amazing and helpful team of professionals that will answer all your questions at any time of the day. Believe me, the Squarespace Customer Support Team can save you hours upon hours of head-scratching.

2. Business Plan

The Business Plan is the most popular Squarespace plan, and the reason behind this is the fact that this plan is the perfect starting point for small businesses.

With the business plan, you can set up your online store and start getting revenue from your products or services. Oh, and by the way, this is the plan that gives you the best discount if you apply for an annual plan (30% off).

So, beyond what you get from the Personal Plan, with the Business Plan you also have:

  • E-Commerce - The feature that you need to start selling products and services on your website. You can forget about the worries of sketchy payment methods because now you have the advantage that everything can be optimized.

  • E-Commerce Analytics - You will be able to track your sales, your most popular products or services, and check other important metrics that will allow you to understand what works and what doesn't.

  • Unlimited Contributors - You can have as many contributors as you want to manage your website. But the best part is, you can determine what your contributors can and cannot edit. This is very helpful, especially when working with a big team and you don't want people interfering in each other's work.

  • Professional Email - If you want your business to be taken seriously, forget about your Gmail or Hotmail account, that won't cut it. You need to look professional, that is why this plan gives you a custom email address to make communication look formal when you contact a potential client or provider.

  • Squarespace Premium Features - A bundle of features that will take your website to the next level, you can find at the end of this post a list with all the different features that you can use. The accessibility to these functionalities is the reason why this is the most popular plan.

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3. Basic Commerce Plan

Your business is growing, your sales can generate a couple of hundred bucks constantly per month, so maybe it is a good idea to start thinking about upgrading to the next plan - The Basic Commerce Plan.

The business plan has a 3% transaction fee that is taken away from your sales. When you start is not something outrageous, but once your sales start to increase this transaction fee grows accordingly.

So, for a few more dollars per month, you can get rid of the transaction fee and also have access to more functionalities to improve your website, even more, this package is excellent to improve client retention.

So, adding to the content of the Business Plan, you will also have:

  • Customer Accounts - Your visitors can now create their accounts, this will allow them to set up profile information, shipping address, and credit cards, which can convert a visitor into a loyal customer, just making it easier to buy your products.

  • Suggested Products - Now you can recommend similar products from what your customers are searching for, this will increase the time that they will spend shopping. This will be more effective, the more items you have listed in your store.

  • Checkout Page - Before, your clients would be redirected to a Squarespace checkout page, but now you can customize your own. This not only helps to maintain the customer on your website but also increases the professional touch.

  • Products on Instagram - This allows your clients to buy your products directly from Instagram. Excellent to convert social media followers into regular customers.

  • Advanced E-Commerce Analytics - More detailed metrics to help you create the best business strategies to convert visitors into customers.

4. Advanced Commerce Plan

The Advanced Commerce Plan is the most expensive Squarespace plan, and it is something that you might be interested to upgrade to just because of a specific feature that it offers. For example, if you are thinking of selling subscriptions on your site, this plan is mandatory.

These are the functionalities that you will have access to:

  • Discount and Promotions: It saves yourself a lot of work when you want to run certain discounts or promotions, everything becomes optimized and easy to adjust.

  • Subscriptions: Without this plan, you cannot receive payments for products or services that are sold as subscriptions. If you see that the income of those subscriptions is worth the upgrade, why not bring your business to the next level?

  • Warnings: A great way to generate urgency and insert pressure onto your customers. They will decide to buy much faster, giving them the impression that he doesn't have time to think twice about the purchase.

  • Cart recovery: If a customer adds something to his cart but then he leaves your site, the next time he comes back the products that he had added, now, will continue in the cart.

List of Squarespace Premium Features

  • Mailchimp Integration

  • Announcement bars

  • E-Commerce

  • Promotional

  • Pop-ups

  • Gift Cards

  • Donation Block

  • Menu Block

  • Third-party blocks and integrations

  • Custom Coding and CSS

Final Thoughts

That’s it - All the Squarespace Plans Explained!

We hope after reading this article you got some more clarity on all the different Squarespace plans and their features. Oh, and because we’re Squarespace Circle members before you choose and pay for a plan send us an email and we’re more than happy to give you a 20% discount on your first year!

Now it's your turn to tell us, are you already using Squarespace for your business? If so, which plan do you use? Have you missed anything from this article? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.

If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!

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