Why Is It Important and How to Track Your Squarespace Website Statistics
The Importance and How To Track Your Squarespace Website Statistics!
If you’re still thinking about whether or not you should measure your business stats, don’t go anywhere else! And to already put your doubts aside, you should definitely measure your stats. When you measure something you’ll be able to manage it much easier, and adjust your strategy where needed. Tracking numbers may seem like a task without much of a payoff (which is why so few people do it) but that’s simply not true!
When it comes to your business, it’s important to look at your data as an important part of your growth strategy.
If you are building or growing a brand your website is a vital platform, but it doesn’t stand alone. This means that when you look at your website’s statistics, you should also consider how social media, email lists, etc. relate to our brand’s growth.
Tracking your website’s growth and stats isn’t the most exciting work, but we hope that this post shows you that it isn’t such a difficult task either. Let’s begin...
Why Is It Important and How to Track Your Squarespace Website Statistics
WHY YOU SHOULD TRACK YOUR WEBSITE’S STATISTICS
The number one reason why you should measure and track your website’s statistics is that it takes away all the guessing.
As you start paying attention to these numbers, you’ll instantly have an advantage over all the other people who never look at these statistics and do all their work by guessing.
Once you decide to track your website’s statistics, you’ll have a much better understanding of who your audience is, what they are going and getting out of your website, and how you serve them better.
Keep in mind that tracking the statistics isn’t enough, you need to actually do something with the data you’ve been collecting. Understanding the data will help you to create an action plan that actually works for your business.
HOW TO TRACK YOUR WEBSITE’S GROWTH
The good thing is tracking your website’s growth is shockingly simple! If you use Squarespace, you can track your website’s growth by:
Log in to the backend of your website
Go to Analytics
View the numbers on Traffic Overview
Another advantage of using Squarespace is the build-in dashboard with all the analytics of your website. Squarespace offers a really solid snapshot of your website’s overall growth over time. There are various features you can explore to check page views, website visits, popular content, referrers, and search engine queries.
Squarespace’s analytics is a fantastic feature, but it’s somewhat limited compared with Google Analytics, so if you want to dig deeper into the data and statistics you should definitely use Google Analytics.
TRACKING OTHER IMPORTANT STATS
Now that you know why and how you can track your website’s statistics, it’s time to see how to monitor other platforms:
SOCIAL MEDIA ACCOUNTS
Independent of the social media platform you use, the goal is always to increase your following and engagement over time to reach a larger audience.
Growing a social media audience is important because you can direct those people to your website, and make the final sale there.
You can track your social media statistics, by simply looking at how many followers you have on each account and tracking that over time.
E-MAIL LIST
Every website needs an email list because it’s the best way to stay in touch and give updates to your audience. Plus, it converts at a way higher rate than other platforms!
To track these statistics, you can simply log into your account (Mailchimp, ConvertKit, etc.) and look at how many subscribers you have, and log those numbers.
MEDIA MENTIONS
Getting media coverage for your business plays a very important role while growing your online presence.
While tracking media mentions be sure to log the publication, date, and URL. With this date, you will be able to see how those mentions lead to more page views and newsletter opt-ins.
AFFILIATE PROGRAMS
Affiliate programs are another part of your business you might want to track your statistics. For this, you want to make note of the programs you’re participating in and log the affiliated revenue over time.
OTHERS
You should also be tracking the sales of various products (physical or digital) or services (bookings) that you offer on your website.
You should track each individual offering separately, and look at it on a monthly basis. This will help you with how marketing promotions or media coverages affect sales.
Final Thoughts
That’s it - The Importance and How To Track Your Squarespace Website Statistics!
By tracking your website’s statistics and growth you will see how your online presence grows across various platforms over time, and you’ll be able to come up with better strategies to make your efforts more effective.
Monitoring what is or isn’t working, will help you to make strategic changes to your website and get rid of all the clutter that doesn’t quite work for your business.
Do you track any statistics related to your business? Do you log those numbers weekly or monthly? Have you been able to use that data to make better decisions for your website or business? Tell us all about it!
We hope all the information we shared helped give you a little more clarity on the importance of tracking your website statistics.
Want to start working on your online presence? Check out our free resources!
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