What is Squarespace? Everything You Need to Know Before Start Using It
Today we’re sharing about Squarespace! We'll be answering questions like what is Squarespace, who is Squarespace good for, and we’ll even give you a small tour of the platform.
Feel like everyone around you is talking and recommending Squarespace? Or when searching online for web design the name pops immediately? There’s a very good reason for it and it’s not only because they invest a lot of money into marketing… The platform is just amazing!
I think you can tell already that we are Squarespace fans! As web designers, we’ve used and tried multiple platforms but we ultimately choose Squarespace (and Shopify) to design our clients’ websites.
Before you accept the recommendation of your web designer on using Squarespace as a platform for your business website you need to at least know what it is and how it works. Let’s get started!
What Is Squarespace? Everything You Need to Know Before Start Using It
What Is Squarespace?
Squarespace is an all-in-one content management system (CMS). In the most simple terms, Squarespace is no more than a website-building platform, well known for being an all-in-one system, easy-to-use, and accessible to anyone.
Squarespace allows using pre-built website templates and drag-and-drop elements to create and modify websites. The platform has all the modern features used in web design, including security, mobile responsiveness, and miscellaneous optimizations.
You can sign up for a free trial of Squarespace here, and because we are Squarespace Circle Members you can get 20% off your first year - send us an email!
Who Is Squarespace Good For?
If you own a business and you’re not backed by a part or full-time IT team we can tell you right away that Squarespace is probably the right choice for you. As we previously mentioned, Squarespace is an all-in-one system.
This means that Squarespace as a company takes care of all the updates on security, in assuring the back-end system works properly, and the platform is updated with the latest trends of web design. All of this is covered by your monthly or yearly Squarespace plan.
Squarespace is an awesome platform for business owners that do not have a lot of time or desire to spend meddling with their websites. With this platform, you can have a beautiful, functional, and easy-to-use website, while saving time and money at the same time.
There are many businesses that do well on Squarespace, so to get into more detail here are some businesses where Squarespace is a good choice:
Professional Services
Attorneys
Transportation Services
Accountants and Bookkeepers
Real Estate Agents and Brokers
Interior Designers, Decorators, and Architects
Service-Based Businesses
VAs
Coaches
Designers
Copywriters
Health, Wellness, and Fitness Providers
Side-Hustlers
Freelancers
Solopreneurs
Small-to-medium-sized businesses
Product-Based Businesses
Clothing
Accessories
Food and Beverage
Creatives
Art Studios
Artists (Photographers, Filmmakers, Actors, Musicians, Dancers, Comedians, Musicians)
Content Creators
Bloggers
Vloggers
Podcasters
To summarize, if you’re a solopreneur, creative entrepreneur, or small-to-medium-sized business owner that hasn’t an IT team to rely on, Squarespace is the perfect choice for you!
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Squarespace Tour
Now that you know what Squarespace is and who is it good for, it’s time to show you around the back end of the platform. With this simplistic tour, you can see how using Squarespace is like.
SQUARESPACE BACK-END
After logging in into your Squarespace account you’ll see your website homepage and the main menu options on the left hand side. Once in the back-end, you can already see that Squarespace is extremely user-friendly, you don’t see a single piece of code displayed.
This is where you access all the functionalities you need to modify and manage your website. Pretty simple, right?
SQUARESPACE PAGES
If you go to “Pages” you’ll see all the pages of your website. The pages are divided into “Main Navigation” and “Not Linked” pages. The pages on the main navigation section are the ones displayed on your main navigation menu, and the not linked are pages that are visible to the user but not linked on your navigation menu.
In this section of the back-end, you can create new pages, and edit & save the changes done to existing pages. On the top right corner, you can also check how your website looks on mobile.
Very straightforward!
SQUARESPACE DESIGN & STYLES
The design section as the name suggests holds all the options for changing the style of your website. This is where you can upload your logo and favicon, customize checkout and 404 pages, amongst many other options. If you’re a coding expert this is also the place where you can add custom CSS to completely change the style of anything that isn’t made available by default on the design and style sections.
Squarespace also created a new section “Site Styles” that allows you to change the aesthetics of your entire website to match your brand in one go. The site style editor allows you to change fonts, colors, button styles, animations, spacing, buttons, and image blocks.
In general, this is the place where you can customize your website to match your brand and ensure it doesn’t look like any other website out there.
SQUARESPACE MARKETING
Can you imagine all your marketing in one place? It’s possible with Squarespace in the Marketing section. You can manage everything related to your digital marketing here. From email campaigns, SEO, pop-ups, announcements bars, and much more.
Squarespace couldn’t make this more organized and simple to manage!
SQUARESPACE SETTINGS
All the tech settings are made available on the Settings section. This is the place where you can manage your site availability, language & region, business info, social links, domains, billing, etc.
This is by far the most complex tab of them all because it involves lots of technical terms, but even here with a little bit of reading and training, you can totally get there!
SQUARESPACE ANALYTICS
Squarespace has this great feature where you can see all your analytics. In the analytics section, you can view all the stats of your website by day, week, and month. You can view the visitors, page views, where your traffic is coming from (Google, Facebook, etc,), the device people are visiting your website from (mobile or desktop), the keywords visitors searched for to find your website, etc.
This tab is great as a general overview of your website stats, if you’re interested in learning more you can check this link: https://www.squarespace.com/websites/analytics.
Final Thoughts
That’s it - All you need to know about Squarespace!
Today we shared our thoughts on Squarespace, and as you may have noticed already we love the platform! Squarespace is a game-changer for entrepreneurs who want to manage their website. Not only that but Squarespace takes care of everything in the background (including security, optimizations, etc.) so you don’t need to worry about anything other than minor changes to your content
After launching your website the only thing you need to worry about is running your business!
Now it's your turn to tell us, after reading this article are you thinking of using Squarespace for your website? What do you like most about Squarespace? Have you missed any ideas on this article? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!