5 Ways to Profit From Word of Mouth Marketing
Generate Profit From Word of Mouth Marketing!
Generating leads from word-of-mouth marketing is a legitimate strategy that many business owners take advantage of. But what is word-of-mouth marketing, and how does it work exactly? Today we’ll share with you everything we know about this topic and 5 ways you can generate more revenue for your business.
Word-of-mouth marketing is when a client shares about their experience of working or buying from you with their circle of influence (friends, family, followers, etc.). This can be in the form of reviews, recommendations, referrals, social media posts, blog posts, videos, etc., and believe it or not this has the potential to totally shift your business.
Word-of-mouth marketing is one of the most authentic ways of marketing because the only way to influence what people say about you is by showing them how you work and providing a great customer experience.
This strategy works so well because people trust others in their circle of influence. So, they are more likely to believe in someone that already gone through the experience instead of making an online search, clicking an ad, or even being pitched by the business owner.
5 Ways to Profit From Word of Mouth Marketing
1. Craft a Brand Bio
Crafting a brand bio is nothing more nothing less than summarizing what you offer in one simple sentence. Think about this, it’s much easier for someone to talk and share information about your business when what you do it’s easy to explain and understand.
Probably what you’re doing in your business is not rocket science, so your brand bio should be simple enough for everyone to understand even if they’re not familiar with what you’re doing.
To craft a brand bio you should come up with a simple and concise sentence that explains exactly what you do and what you offer. After this step is completed start using it everywhere - on your website, social media profiles, email signature, and when people ask you what do you do. Having this statement formulated not only will help you explain in an easier way what your business is all about but also makes it easy for that person to understand and share it with others!
Our brand bio: “We’re a one-stop-shop offering online presence services for health, wellness, and fitness brands.”
2. Simplify Your Offer
Simplifying your offer is general business advice we often like to share with our clients. We always recommend getting specific with what you offer and who you serve because it’s much easier to explain and share.
If you’re really good at one or two things, promote only those things rather than sharing everything you do. If you skip this step you may incur the risk of confusing and losing potential clients.
In our case, is somewhat different because we want to be recognized as a one-stop shop for online presence services. And even though we offer multiple services we were able to simplify all we offer to “Online Presence Services”.
We not only recommend simplifying your offer but we also recommend you to find a specific niche you really like to work with. Niching down means tailoring what you offer to a very specific audience and their needs.
By doing this you’ll become the go-to person in your industry for that specific niche. For us, that’s health, wellness, and fitness brands, but that doesn’t mean that we completely exclude other types of businesses.
Check out these posts:
3. Provide An Amazing Customer Experience
Providing a good customer experience might be a pretty obvious thing to do when you’re in business but unfortunately, that’s not always the case. In fact, try to think about how many times you were delighted by the customer experience provided.
Providing an amazing customer experience is nothing more than having a great work ethic (working hard, being nice, delivering on your promises, being on time, communicating clearly, etc.). It’s basically serving your clients the way you would like to be served!
If you want to find out what your clients think about the product or service you’re providing it’s actually very simple - ask them for feedback! This is actually the only way to improve what you are doing. Use that feedback to improve your offers, and to improve your customer experience.
4. Surprise Your Clients
What little surprise could you include in your process or product to delight your clients? Adding the element of surprise that clients are not expecting will most likely lead to a great review, future collaborations, and most important of all future referrals.
This could be something very simple like a small gift, a thank you note, a holiday/birthday card, etc. Finding a way to delight your client will make them feel special and will make you stand out from the crowd!
5. Don’t be a Stranger
We often say that “people who don't show up are often forgotten”!
Staying in touch with your clients via email, social media, or even in-person, will help you stay on top of their minds. By doing this, no matter how much time has passed since they decided to collaborate with you, you’ll be the person they will recommend when someone asks for a recommendation.
This couldn’t be more simple, you can send an email, a DM on social media, comment on their posts, send holiday or birthday cards, and even by recommending their products and services to your circle of influence.
Ready To Hire Us?
Final Thoughts
That’s it - 5 Ways To Profit From Word Of Mouth Marketing!
We believe that working towards increasing the word of mouth marketing is totally worth it. This is actually one of the ways new clients get in contact with us.
Although word of mouth is not something you can pay for because you cannot force people to talk about or recommend your brand. You can always get more people to talk about your brand by providing a remarkable customer service and being memorable!
The 5 tips we shared will help to get you started on getting more referrals from past clients, bring you new ones, and ultimately increase your business revenue.
Now it's your turn to tell us, are you already using any of the ways mentioned to profit from word-of-mouth marketing? What is the next step you’re going to implement to increase word-of-mouth marketing for your business? Have you missed any tips on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.
If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!
