Promote Your Email Opt-In & Grow Your Email List!

So often people think that social media is the best way to promote their products and services, which leads to overlooking other options as building and growing an email list.

Did you know that the ROI for email marketing is much higher than it is for social media?

We truly believe that every business owner should be working towards building an email list since the beginning of their entrepreneurial journey.

So, today I’ll share with you how you can promote your email opt-in and grow your email list organically.

5 Ways To Promote Your Email Opt-In & Grow Your Email List

WHAT IS AN EMAIL LIST?

An email list is no more than a list of emails of clients, potential clients, followers, blog readers, etc. that are interested in what you’re doing in your business.

It’s very difficult to get people to sign up for a newsletter, although people typically sign up for an email mailing list when they're offered some sort of incentive, something like downloadable content, free pieces of training, demos, news, updates, etc.

An email list is a direct way to communicate with your audience and sell directly to people that are already interested in what you’re doing. With an email list you’ll be able to:

Build trust and long-term relationships with your audience
Connect directly with your potential clients
Increase your sales volume

We personally love to use Convertkit to collect emails and run email marketing campaigns.

WHAT IS AN Opt-In?

An opt-in is some sort of incentive something like downloadable content, free pieces of training, demos, news, updates, etc. that you offer to your audience in exchange for their personal information (usually their email address).

The way you deliver your opt-in could be a downloadable PDF, a worksheet, workshop, live training, or even a free product.

It’s really important that your opt-in is closely related to what you offer and what your audience is interested in. Once you’ve figured out what is the best email opt-in is follow the next steps to promote it and grow your email list.

5 Ways To Promote Your Email Opt-In And Grow Your Email List

1. Create Strategic Sign-Up Sections

The first step to promote your opt-in and grow your email list is to create clear, and engaging sign-up sections throughout your website. And, when we say throughout your website we mean everywhere on your website (without being spammy, of course!).

You need to create sign-up sections strategically because before anyone decides to sign up for any opt-in they need to know exactly what you have to offer and why that offer will create value for them.

If you want visitors to turn into potential clients who are scrolling through your website to want to sign up for your email list, captivating sign-up sections are your greatest opportunity.

You should use the sign-up sections to capture your visitor's attention with a bold call-to-action and enticing offer they just cannot pass on. With this, we're saying that you should never ask a visitor to “subscribe for news” or to “join your mailing list”. In our case, we offer free training as an opt-in.

2. Create Pop-Ups and Announcement Bars

Similar to the sign-up sections, pop-up banners and announcement bars are another way to get your visitor’s attention to opt-in for your free offer.

A pop-up banner is great because it's often one of the first things people see when they land on your website. You have different options to display a pop-up, it can be in the form of a pop-up bar that covers the whole screen, or a pop-up window that appears as visitors are scrolling.

An announcement bar on the other hand is a more subtle way to remind your visitors that you have something to offer. The great thing about having an announcement bar on top of your website is that is a constant reminder to opt-in for what you're offering.

3. Create a Freebies Page And Add It To The Main Navigation Menu

If you offer multiple opt-ins (free training, challenge, downloadable material, etc.) make it easy for people to find all of them by creating a dedicated freebies page on your website and adding it to the main navigation menu.

Having a dedicated page for freebies is a good way to direct people to your site over time. The more content you offer on that page, the more your audience will see you as a resource, and the stronger your relationship will become.

On this page, you should include a short description of each freebie, what problem do they solve, and a teaser of what people are going to receive once they decide to give you their email address.

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4. Produce Content Promoting Your Opt-In

Another great way to promote your free offer is to write content (video, or blog post for example) focused on the same topic as your email opt-in. By doing this, you can tease your visitors with information related to your freebie, and leave them curious enough to want them to download it.

For example, if you’re a yoga teacher and your free offer is a yoga for beginners guide, you could write a blog post or create a video about the same topic. Don't forget to include a compelling call-to-action to download the guide at the end of the content.

The key takeaway here is to produce content about topics that your ideal client will be interested in. If you know exactly who your ideal client is, this should be an easy task. When your visitor is interested in what you're writing or talking about they will more likely want to learn more about what you have to offer by downloading your opt-in.

5. Promote Your Opt-In On Social Media

Social channels play a big role in promoting opt-ins. Maybe people that follow you on social media aren't on your email list yet, so it’s always a good idea to promote your offers on social media.

Again these posts shouldn't directly encourage followers to sign-up for your email list. Instead, they should inform your followers about what the email opt-in is all about, what kind of value it provides, and why they need it.

Final Thoughts

That’s it - 5 Ways To Promote Your Email Opt-In & Grow Your Email List!

It’s not easy to get people to sign-up for your email list if you’re not offering free valuable content. And unless you’re super famous no one will want to subscribe to your newsletter!

You will succeed at growing your email list if you offer an engaging and valuable email opt-in, place the sign-up sections in strategic places on your website, and consistently promote your offer. If you do all this you’re just on your way to building a powerful marketing tool for your business.

Now it's your turn to tell us, are you already using any of the strategies mentioned to promote your email opt-in and grow your email list? What is the next step you’re going to implement next? Have you missed any tips on this list? Send us your answers, and any other questions you might have, and we’ll do our best to answer them.

If you want to start working on your online presence, and learn the 5 steps on how to do it, be sure to check out and sign-up for our free training!

5 Ways To Promote Your Email Opt-In & Grow Your Email List