5 Reasons Why You Need a Website Even If You Have A Killer Instagram Account
Why You Need a Website Even If You Have A Killer Instagram Account!
If you clicked on this blog post I’m sure you’re pretty curious to know what we have to say about this topic... And also you’re probably thinking, “why on earth would I need a website for my business if I already have a killer Instagram account?”
Yes, social media it’s a very important part of your business strategy… but you have to think about your Instagram account as a way to connect with your community and lead them to your website, not your main business hub!
Let me give you a couple of reasons why you should always have a website supporting your business…
5 Reasons Why You Need a Website Even If You Have A Killer Instagram Account
1. A website builds trust and gives you credibility
What is the first thought that comes to mind when you find a business without a website? Not trustworthy? Unprofessional maybe?
Having a well-designed, clean, and easy-to-use website is a key factor in establishing yourself as a professional business. Why? Because a website cost money to build and a business that’s willing to invest money in the business is most likely legit.
After all, anyone can have a social media account but only the ones that are serious about their business invest in a professional website. A website can help you separate yourself from competitors that are only using social media.
Having a website establishes you as professional and credible. And guess what? When potential clients perceive you this way, you can then charge more!
2. You own your website
We bet you’ve heard this time and time again - you don’t actually own your social media account, nor the content you’re sharing, and you don’t have complete control over it!
By making use of Instagram, or any other social media platform, you have to play by the company’s rules. So think about this… What would you do if Instagram decided to go out of business tomorrow?
If you have a website where you have all your information, all the content you shared, and an email list, you’re probably not worried about Instagram shutting down. On the other side, if you only worked towards building your Instagram account, you would be left with nothing to show for…
With a website that you actually own, you have complete control over your information and content!
3. A website helps you rank on search
Did you know that the content (including Instagram captions) doesn’t show up in Google results? Doesn’t matter how incredible your content is because if you’re only posting it on social media, it’s like it doesn’t exist for search engines.
Unlike social media, a website helps you get found online because Google can rank your website’s content so now people have the potential to find you online through Google and other search engines.
This is called search engine optimization (or SEO), and it's a term used to define the improvements that people do to their websites to make them rank higher as possible on a Google search page.
When someone searches on Google for “Yoga teacher New York” you’ll see websites popping up that rank for this search term and not social media accounts.
4. A website is your 24/7 marketing assistant
Instagram is great to make initial connections and develop relations, but how about those days you don’t feel like showing up? You probably already know that for social media to work you have to be present, engage, post consistently, and share valuable content…
This is exactly why a website can be so great! Once the design is ready, and everything is up and running it’s done... there’s no need to be there constantly, sharing and making updates. If you have a good design the only thing you need to do is post your blog posts (if this is even your marketing strategy).
Another great thing about having a website is that they work 24/7 every day of the year, so anyone anywhere in the world can access it, read more about you, what you do and purchase from you.
5. A website has all your important information
We can guarantee you with almost 100% certainty that not all your followers are seeing all your posts. This means that they are missing out on some very important info you’re sharing.
Unfortunately, you cannot control who sees your content and who doesn’t and there’s really nothing you can do about this because you can’t control Instagram’s algorithm.
But with a website, all of your info is there for them to see in a neatly organized way. So if you get them to your website, they can easily find the info they need instead of searching your IG posts hoping to find the one where you talked about your coaching packages.
With a website, you can easily and quickly organize all the important information your potential clients need instead of searching your IG posts. This way potential clients can get an overview of exactly who you are, and what you do.
Your website will become a place where they can find everything about you and your business without having to scroll for days on your social media channels.
Make Sure You Download Our Free Resources
Free Training “5 Effective Ways to Improve Your Online Presence”
Business Foundation Workbook
Brand & Style Workbook
Website Design Guide For Health, Wellness & Fitness Brands
Content Marketing Planner
Search Engine Optimization (SEO) Checklist
Final Thoughts
That’s it - 5 Reasons Why You Need a Website Even If You Have A Killer Instagram Account!
We hope this article was clear and straight to the point! We have no doubt that after reading this you’ll know the advantages of having a website for your business.
Now it's your turn to tell us, after reading this article do you have any questions? Send us your thoughts, and any other concerns you might have, and we’ll do our best to answer them.
Want to start working on your online presence? Check out our free resources!
